Clothing retailer JoS. A. Bank, together with 5th Finger’s RedShop, sees explosive growth of mobile sales on Black Friday.
On Black Friday, JoS. A. Bank’s mobile checkout saw an increase of over 3,000% compared to its previous daily average. The exceptional holiday sales demonstrate consumers growing comfort with purchasing high consideration goods on their mobile.
The m.josbank.com site, powered by 5th Finger’s RedShop, has been in operation since early 2011 and offers on-the-go shoppers a detailed product catalog, reviews, educational tools and offers.
Pete Zophy, DVP of Ecommerce, said, “JoS. A. Bank considers mobile a critical part of its multi-channel strategy, and another way to provide customers with a friendly, quick, and convenient shopping experience.”
The retailer has been working with mobile solutions provider 5th Finger since 2010, and together they have created a mobile site and branded iPhone application.
“We have been amazed to watch customers buy $595 suits through their phone,” says Patrick Collins, CEO of 5th Finger. “These results really drive home the comfort that consumers now have using mobile as a shopping tool.”
Jos A Bank took advantage of RedShop Mobile’s ability to deploy a mCommerce checkout site without a dependency on internal IT resources.
About 5th Finger (www.5thfinger.com) and the RedShop Mobile Platform
5th Finger is a San Francisco-based startup backed by Starfish Ventures, and uses the power of mCommerce and in-store mobile to create results-driven retail experiences. 5th Finger moved its global headquarters from Sydney to San Francisco in 2007 and now serves an elite group of blue-chip retailers with a suite of loyalty, mCommerce and in-store mobile solutions. (http://www.5thfinger.com/clients/)
About JoS. A. Bank
JoS. A. Bank Clothiers, Inc., established in 1905, is one of the nation’s leading designers, manufacturers and retailers of men’s classically-styled tailored and casual clothing, sportswear, footwear and accessories. The Company sells its full product line through 552 stores in 43 states and the District of Columbia, a nationwide catalog and an e-commerce website that can be accessed at www.josbank.com. The Company is headquartered in Hampstead, Md., and its common stock is listed on the NASDAQ Global Select Market under the symbol “JOSB.”
